"One of my early mentors told me that leadership is "knowing what needs to be done, knowing why that is important, and knowing how to bring the appropriate resources to bear on the situation at hand."
Helping my adult ESL students in the classroom and online tutoring students (mostly professionals) understand "why" has paid rich dividends.
Trelease, Krashen, and others have referred to the "home run" book - that book that is so engaging that it triggers the beginning of the reading habit. Your involvement with the students, to help them find that book (maybe not on the first try), may also contribute to accomplishing the goal you seek. See here - http://sdkrashen.com/articles/homerun2/homerun2.pdf
The "home run" phenomenon is one reason I tend to use popular fiction rather than graded readers. It's easy enough to help an adult student learn what is best for him/her and the quality of the writing is often better. There is a reason it's called "popular" fiction."
I live in La Habra (southern), California. I am no longer doing any classroom teaching. My time is divided between writing materials for international ELls who are working independently to improve their English and Internet-based tutoring, primarily with professionals and students preparing for the TOEFL. I will also be branching into speaking/presenting and, possibly, consultation.
Read more from Warren Ediger at http://www.successfulenglish.com/